Our brief for this project is once again a live brief, which I think is good experience as we're working for an actual client who has specific needs and desires for what they want, which I think is good for getting prepared for industry.
THE BRIEF
The client is BOX - Men's apparel, and has been set by MONOGRAM London.
BOX is an Internet-based men's fashion brand focused on driving a fundamental shift in the way men purchase their essentials (underwear, socks and undershirts). The products will be sold to consumers via rich web experience, which is not yet live, however during the briefing we have had the opportunity to see shots of the website and their logo, which have helped to give us a feel of what the company's style is like.
We are required to design and develop a range of packaging for the BOX brand products. The full range of products needs to have the following information across all packaging routes and will be communicated for each as follows: Product name, sizes S,M,L,XL, colours, grey, black, white. We must consider that all packaging must be designed with postage in mind, but must maintain a high-end rich brand quality feel for the end user and brand experience.
SWAT Analysis
STRENGTHS - I have completed quite a lot of research set by the research task so I feel quite prepared for this brief, (you can see a lot of it on my Pinterest board here)
WEAKNESSES - I've never completed a packaging design before so this is completely new to me!
OPPORTUNITIES - I feel I can gain some useful experience from this brief, especially with it being so restrictive as this is what it will be like working in the industry with client's having specific 'wants' for a design.
THREATS - There are quite a lot of restrictions and things to consider for this live brief, and the BOX identity is quite simple with a mainly black and white colour scheme so I feel quite worried that I can't be very innovative with my design.
TIME PLAN:
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