Packaging Design: Fashion Research

Although for the Packaging research task we had to look at a lot of different fields and categories of packaging, after being delivered the brief I decided to have a look at more packaging which would be more specific to the brief, which is to come up with a packaging solution for underwear for BOX clothing.

I think this is an interested way to package a box away from the traditional rectangle shape, the pentagon adds a lot more interest to the box itself. Although the company we're completing the brief for is called 'BOX' there could be an opportunity to stay away from that normal shape. 

I like how simple this packaging design is, it's very modern and fresh and I think is successful in packaging different garments as each box has a different size specification with different icons according to the product inside. The use of icon is definitely something I should consider in my designs as it's a great way to differentiate the products.

I love how this packaging design is purely based on using white. It looks so fresh and clean and I definitely think it reflects the very scandanavian style of design which Nordic House has. I love how modern and sleek this looks, you definitely get the impression that it's an upmarket company.

I thought I'd include this one as I thought it was a good example of putting more than one product into a packaging solution. I could have different sections or smaller boxes to go inside a larger box depending on the different products.

I love how elegant this design looks, the black box looks very luxurious especially with the small white text which contrasts hugely. I also love the tissue paper, I could possibly look into creating a pattern to go onto tissue paper for my design, it could be decorated with different icons or perhaps even the BOX logo.

Packaging: Research Task

After handing in our Digital Skills Acquisition, we were given two weeks to put together a presentation showing different examples of packaging design with no specific category - all fields should be covered. I found so many different interesting examples which I will post my favourites here - mostly sourced from Pinterest so if you'd like to see more please check out my packaging board which is here!

Packaging Design: The Brief

Today we were introduced to our second project of the year, packaging design. We had the opportunity to complete a research task of putting together a presentation showing innovative packaging design so that we could see for ourselves just how creative this field of graphic design could be.

Our brief for this project is once again a live brief, which I think is good experience as we're working for an actual client who has specific needs and desires for what they want, which I think is good for getting prepared for industry.

THE BRIEF
The client is BOX  - Men's apparel, and has been set by MONOGRAM London.
BOX is an Internet-based men's fashion brand focused on driving a fundamental shift in the way men purchase their essentials (underwear, socks and undershirts). The products will be sold to consumers via rich web experience, which is not yet live, however during the briefing we have had the opportunity to see shots of the website and their logo, which have helped to give us a feel of what the company's style is like.

We are required to design and develop a range of packaging for the BOX brand products. The full range of products needs to have the following information across all packaging routes and will be communicated for each as follows: Product name, sizes S,M,L,XL, colours, grey, black, white. We must consider that all packaging must be designed with postage in mind, but must maintain a high-end rich brand quality feel for the end user and brand experience.

SWAT Analysis
STRENGTHS - I have completed quite a lot of research set by the research task so I feel quite prepared for this  brief, (you can see a lot of it on my Pinterest board here) 
WEAKNESSES - I've never completed a packaging design before so this is completely new to me!
OPPORTUNITIES - I feel I can gain some useful experience from this brief, especially with it being so restrictive as this is what it will be like working in the industry with client's having specific 'wants' for a design.
THREATS - There are quite a lot of restrictions and things to consider for this live brief, and the BOX identity is quite simple with a mainly black and white colour scheme so I feel quite worried that I can't be very innovative with my design.

TIME PLAN: