CMYK Magazine Spread

The Americans Poster

Snug Branding Design

Japanese Popstars Music Packaging Brief

Alternative Techniques: ESCAPE THE CITY

A blog post dedicated to our social media campaign concerning "#ESCAPETHECITY".
We thought the best way to spread the word about this was to place our posters on billboards (in situe), and to get the campaign on the National Trust Facebook page too. FINAL DELIVERABLES:

Escape the City Facebook page

Escape The City Billboard in situe

Advertising in underground Metro Stations - to highlight contrast of urban environment and National Trust

Photograph wrapped around bus to promote National Trust

Alternative Techiniques - App Design

Pins of the Week

I love Pinterest, I'm definitely one of those people who very often gets stuck in an endless pinning scroll!

I thought I'd just share some things I've recently found and pinned or re-pinned... It will probably seem like a random selection but here we go:

Lupita Nyong'O on the front cover of V magazine: love the contrast of the black and white photography with the coloured V design element, especially the bright hue's of it. Even the gradient I think looks very effective. The opacity being decreased also looks very effective, I love how they've even taken care to hide some of the V behind Nyong'O's face so that it doesn't distract from it or anything! 

CANNES VINTAGE POSTER: I love looking at vintage poster designs, this one for Cannes film festival from 1939 has that really classic look about it, almost looks like a fashion illustration. I think it does really well to advertise the film festival as gives off that glamorous and elegant vibe like when you think of old Hollywood! I think the typography actually looks very modern especially when you consider that this was in 1939, something I was quite surprised by!

FITZGERALD BOOK COVERS: When Baz Luhrmann's Great Gatsby film came out this summer I went through a little bit of a 1920's/Gatsby obsession (Check out my Pinterest board HERE) and I found these great alternative book covers to the Fitzgerald classics. I've always had a thing for the art deco style, I absolutely love the patterns on these books, they have such an elegant style which is exaggerated by the use of metallic gold, silver and bronze. I think I'd buy these just to have the patterns, I definitely want to have a go at creating similar patterns of these at some point! 

STILL LIFE: I found this whilst researching, it kind of reminds me of the artwork for Miley Cyrus' new album with the neon lights as typography and the jungle setting background, a very unusual combination but looks very interesting! I like how the neon lights also contrast really well with the dark moody colours of the jungle setting, it has a very edgy but urban vibe to it!

I might start making this 'Pins of the Week' a bit of a regular thing, will definitely help to keep me a bit more motivated and inspired by looking out for new things!

New Header!

I decided to design a quick header to further customise my blog, I got a bit sick of the basic template and wanted something a bit more personal to me!

I used the font Bebas which I really love, it's simple and bold and is really great for headers and title elements of text. 

I used pastel green and blue colours for the triangles, and decreased the opacity so that it looked more interesting when I overlapped them. The triangles are actually very similar to the ones I've used to create my first Creative CV, I thought it would be a nice touch to keep them consistent with each other, of course I could take it further by using that style to brand myself even more as a designer. I also had some inspiration from the editorial project I completed last year, I loved the how effective the shapes can look even though it's a very simple idea.

Visit to Gibside

As part of our research for the National Trust brief, we decided to go on a little research trip to Gibside, which is about a half an hour drive from our college, located just outside of Gateshead.

It was a very peaceful and quiet place with some really lovely scenery, it was nice to walk around and appreciate the fresh air! We also noticed a lot of den building in the woods which we assumed was from younger ages, and we liked the 'adventure' feel this had! We also saw some posters in the toilets which were from the current National Trust ad campaigns, which we thought we would very effective to include in our research and to also get a better understanding of how the National Trust brand usually approaches their advertising.

I'm pleased we went to Gibside, I definitely feel like I have a better understanding of the company now, and I feel that we can now move on to coming up with some ideas and get on our way to come up with this campaign!

Alternative Techniques: Final Posters

These images show the final posters we came up with for our National Trust 'Escape The City' advertising campaign. I'm really pleased with how they've turned out, our aim was to use some really stunning photography from the National Trust and combine in with some modern typographic styles so that a younger audience would be more drawn to it as it's more on trend in advertising and design these days. We added the low opacity coloured circles to go behind the text as a modern design feature, I think these work well to make the text stand out, if we didn't use them the white colour would end up getting lost in the photographs.

Alternative Techniques: The Brief

Today we were briefed on our next project titled, Alternative Techniques. This project will actually revolve around the briefs set by the D&AD New Blood Awards. Myself and two of my classmates, Jade and Anthony, have decided to team up to tackle the very interesting National Trust brief, which requires us to come up with an innovative campaign to reinvent the perceived image of the National Trust and make it more appealing for the age range of 25-40.
At a first thought this brief does seem like it will be quite difficult, especially as it's an advertising campaign and all three of us are graphic design students! But with a lot of research I feel quite confident that we can come up with an interesting concept to tackle this one!

THE BRIEF:

SWOT Analysis:

STRENGTHS - As graphic design students we have developed our digital skills over the year so that we can hopefully come up with and design some creative and interesting visuals for this project. There's also no specific client to work for as it's a competition brief so we can really push the boat out!
WEAKNESSES - This is an advertising brief, we've never worked for an advertising brief before so I feel that we may find this quite challenging, however this is an alternative technique towards design so it will be a great aspect of experience.
OPPORTUNITIES - There's a huge opportunity to expand our knowledge on advertising, there's also great opportunities for research as we can actually go out and visit some National Trust sites and get a real feel of the place instead of solely relying on internet based research.
THREATS - Whatever our ideas are we must keep going back to the brief and checking to see if what we're doing appeals to the desired 25-40 market, which is a very wide age range. 

TIME PLAN: